Traditional commercial space which most communication take place is in the transition phase.

Under the guidance ofBaudrillard’s theory of symbolic consumption,this paper proposes a new type of commercial space construction strategywhich centered on the creation of spatial differences,and this will open up a train of thought for solving the problems in thetransformation of business space in the information society.

In-depth analysis of the feasibility of new media involvementin commercial space,the article puts forward that the commercial space should be constructed from three aspects: sceneexperiential new retail with emphasis on consumers’ environment experience and psychological demand;

narrative spaceof humanistic elements;immersive game space full of interactive experience.Designers use technology to make spacemore user-friendly,thus effectively spreading symbolic information to promote consumption.