The annual Mother's Day is coming (May 8, 2022), and every time this time comes, major brands will launch corresponding activities to celebrate this holiday.
The local newspaper "Shinano Daily News" in Nagano Prefecture, Japan, used carnations to create a series of impressive Mother's Day creative plans in 2016.
It not only changed the "Daily" news of Shinano to "Mother's Day" news, but also used the expression technique of optical illusion to create a "three-dimensional" carnation in the flat newspaper layout.
Through the folding of the paper, the carnation looks three-dimensional from a certain angle.
In addition, about 8,000 real carnations were used, and the current advertisements of itself and its cooperative clients were all made of carnations into various patterns to create a series of atmospheric Mother's Day advertisements.
Although everyone says that newspapers are on the decline, through creativity and printing technology, newspaper advertisements can still bring us a lot of surprises.
And this newspaper advertisement also won many advertising awards that year, giving more possibilities to newspaper advertisements, and at the same time offering festive blessings to mothers in a refreshing way.
Article Resource:GrayDesign
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