Following Frisbee, cycling, and camping, the seemingly niche but very popular skateboard has become another popular sport in the summer of 2022. In Xiaohongshu, there are a total of 970,000 notes related to "skateboard".

Previously, Si Ruo, general manager of Tmall International's fashion industry, pointed out that the sales of imported skateboards on the platform have grown significantly since the beginning of this year. The post-95s and post-00s are the fastest-growing consumers of this category, followed by the post-80s.

Skateboarding is a young sport, and it has only been a few decades since its origins. The origins of skateboarding can be traced back to the United States in the 1950s. This sport, which evolved from surfing, entered China in the 1980s. It was first run as a small-scale civil organization, and was promoted by individual commercial forces in a small area. As a labelled sport in street culture, it continued to develop. It was not until August 4, 2016 that the International Olympic Committee announced that skateboarding and four other sports would enter the 2020 Tokyo Olympics, and skateboarding officially entered the mainstream domestic vision.

Why is skateboarding getting so much attention this year? I think there are two reasons. One is because of the epidemic. Restrictions on long and short-distance travel during the epidemic have accelerated people's consumption of outdoor sports. According to the sports consumption trend report released by Decathlon in 2021, consumers have seen a double upgrade of their health and sports needs, focusing on exploring a variety of outdoor sports venues and methods. Like camping and cycling, skateboarding is becoming an emerging popular sport. The second is because of the "Lu Chong" board in the skateboard. "Lu Chong" is the full name of land surfboard. It is not like the traditional "double tilt" board, the upper board needs to maintain a certain balance, and it is not as inconvenient to carry as the "long board". Lu Chong relies on the swing of the body to move forward, and the human board does not separate. Lu Chong is actually safer with a skateboard that uses one foot to move forward. If you have a professional coach, you can basically do it in just one or two lessons. Many people spend time exercising, on the one hand to stay healthy, and on the other hand to exercise to lose weight. Compared with the boring weightlifting in the gym, Lu Chong allows you to perform aerobic exercise in the pleasure of time flies.

Lu Chong is not limited by the venue. Even in the alley in front of the house, on the way to work, on the way to buy coffee, or in the park, as long as you have a Lu Chong board, you can enjoy the happiness brought by Lu Chong sports. In addition, the cost of Lu Chong's exercise is very grounded. All you need is a Lu Chong board, plus a pair of protective gear at most, and the cost of around 1,000 yuan can be easily obtained by working class and even students.

With the popularity of social media and short videos, the pattern of users using skateboards has also changed. There are all kinds of skateboarding teaching on various media platforms: there are more than 2,800 Xiaohongshu-related notes, and the labels are subdivided into five categories: entry, self-study, elementary, action, and tricks. Under the notes, users can discuss and share their own. experience, etc. There are many beginners who say that they "rely on self-learning", and the way of skateboarding out of groups and organizations is now a common phenomenon.

Today, the social nature of skateboarding is also activated by media platforms. Social media serves as the glue for a new generation of local skaters, a gathering place for a new generation of local skateboard organizations to share relevant personal experiences. On Dianping, users can initiate a game at a specific skate park, and members of the game will communicate in the group first.

Street circles are constantly updated and iterated. Among them, some people miss the past, and some people embrace change. What remains the same is that skateboarding is being used as an individual choice, affecting groups of children from generation to generation in different ways.

Article Source:艺术与设计

版权声明：【除原创作品外，本平台所使用的文章、图片、视频及音乐属于原权利人所有，因客观原因，或会存在不当使用的情况，如，部分文章或文章部分引用内容未能及时与原作者取得联系，或作者名称及原始出处标注错误等情况，非恶意侵犯原权利人相关权益，敬请相关权利人谅解并与我们联系及时处理，共同维护良好的网络创作环境，联系邮箱：603971995@qq.com】