红点品牌与传达设计大奖(Red Dot Award: Brands & Communication Design)设立于1993年,是一项全球性的赛事,每年举办一次。2019年,「红点传达设计奖」更名为「红点品牌与传达设计奖」。这一新方向为品牌在传达设计比赛中提供了更大的平台。品牌类别专注于品牌,评估制造业和服务业公司的综合品牌影响力。传达设计类别专注于项目和活动,设计师、机构和公司可以提交其完成的项目和活动。
Red Dot Award Brands & Communication Design
2023 德国红点品牌及传达设计大奖揭晓红点至尊奖、红点青少年奖、红点最佳设计奖名单。据官网数据展示,6个作品斩获红点至尊奖(Red Dot: Grand Prix),1个作品荣获红点新锐设计奖(Red Dot: Junior Award),52个作品获得红点最佳设计奖(Red Dot: Best of the Best)。本届共有11个中国作品获得红点最佳设计奖,遗憾的是没有中国项目入选红点至尊奖。
2023 德国红点品牌及传达设计大奖Red Dot Award: Brands & Communication Design 2023
品牌形象重新设计
Brand Identity Redesign
#01
作品名称:U.S. Army 获奖者:Team DDB comprised of Siegel+Gale and DDB Chicago, New York, USA 业主:Army Marketing Enterprise Organization, Chicago, USA
#02
作品名称:Forskningsrådet 获奖者:ANTI, Oslo, Norway 业主:Forskningsrådet, Oslo, Norway
展览和活动设计 Exhibition and Event Design
# 03
作品名称:A Statement of Form 获奖者:1zu33 GmbH, Munich, Germany 业主:Gaggenau Hausgeräte GmbH, Munich, Germany
公共装置 Public Installation
#04
作品名称:Novartis Pavillon – Zero-Energy Media Facade 获奖者:iart – studio for media architectures, Münchenstein, Switzerlan; AMDL CIRCLE and Michele De Lucchi, Milan, Italy 业主:Novartis Pharma AG, Basel, Switzerland
书籍 Book
#05
作品名称:Coverings 获奖者:Atelier Walter Oczlon, St. Johann, Salzburg, Austria
视障人士的用户界面 User Interface for the Visually Impaired
#06
作品名称:Dot Pad – The first smart tactile graphics display. 获奖者:SERVICEPLAN GERMANY, Munich, Germany 业主:Dot Incorporation, Seoul, South Korea
红点新锐设计奖 Red Dot: Junior Award
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书籍 Book#07
作品名称:PYRY – Artistic Book Made of Ice 获奖者:DHBW Ravensburg, Media design, Ravensburg, Germany 业主:Marie-Luise Charlotte Weier, Bad Neustadt, Germany
品牌-红点最佳设计奖 Brand -Red Dot: Best of the Best
#08
作品名称:Nozawa Onsen Distillery 获奖者:David Elsworth / Philip Richards
#09
作品名称:THE I/O 获奖者:Vicente Ocaña, Miguel Gómez y Antonio León
红点最佳设计奖 Red Dot: Best of the Best
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快闪咖啡馆 Pop-up Café#10
作品名称: Coffee Law-Crystallization
获奖者:CPD interiors, Taipei City, Taiwan 业主:COFFEE LAW, Taipei City, Taiwan
封面插画 Book & Cover Illustration
#11
作品名称: Despotism
获奖者:铭传大学桃园校区 Ming Chuan University, Taoyuan, Taiwan
旅游应用 Travel App
#12
作品名称:Live Recreation Guide 获奖者:东方明珠广播电视塔,北京直客通科技有限公司 Shanghai Oriental Pearl Radio & TV Tower Co., Ltd., Shanghai, China; Beijing Zhiketong Technology Co., Ltd., Beijing, China 业主:东方明珠广播电视塔 Shanghai Oriental Pearl Radio & TV Tower Co., Ltd., Shanghai, China
视觉语言 Visual Identity
#13
作品名称:小杭坑 Xiaohangkeng 获奖者:Xiaohongshu, Shanghai, China
品牌手册 Brand Book
#14
作品名称:FIREFLY 获奖者:岭东科技大学 Ling Tung University, Taichung, Taiwan
特刊 Special Publication
#15
作品名称:大山刃物 DASHAN HAWAN 获奖者:China University of Technology, Taipei City, Taiwan
二次包装 Second Life Packaging
#16
作品名称:SUPPLUS 获奖者:国立台北教育大学 National Taipei University of Education, Taipei City, Taiwan
医疗保健包装 Healthcare Packaging
#17
作品名称:RES:NU 获奖者:正修科技大学 Cheng Shiu University, Kaohsiung, Taiwan
用户接口 User Interface
#18
作品名称:The Great Wall E-tour 获奖者:腾讯 Tencent Charity Foundation, Shenzhen, China; Tencent Technology (Shenzhen) Co., Ltd., Shenzhen, China
旅游应用 Travel App
#19
作品名称:Shoushan 获奖者:树德科技大学 Shu-Te University, Kaohsiung, Taiwan
品牌设计 Brand Design
#20
作品名称:PLASTIC IN OUR FOOD 获奖者:岭东科技大学 Ling Tung University, Taichung, Taiwan
互动媒体装置 Interactive Media Installation
#21
作品名称:Telekom #UNHATE BY ARTISTIC INTELLIGENCE 获奖者:Elastique. GmbH, Cologne, Germany 业主:Deutsche Telekom AG, Bonn, Germany
展览设计 Exhibition Design
#22
作品名称:digitize! – Live Science Exhibition 获奖者:Museum für Naturkunde Berlin, Berlin, Germany
教育网站 Educational Website
#23
作品名称:Grids 获奖者:Obys agency, Kharkiv, Ukraine
商业网站 Business Website
#24
作品名称:AI Model 获奖者:OVERA Inc., Minato-Ku, Tokyo, Japan 业主:AI model Inc., Tokyo, Japan
独奏瑜伽工作 Solo Yoga Studios
#25
作品名称:Alo Rooms 获奖者:SCAD Savannah College of Art and Design, Savannah, USA
咖啡师机器人咖啡 Barista Robot Café
#26
作品名称:BETTER THAN YOURS 获奖者:ROBROS, Seoul, South Korea
装置 Installation
#27
作品名称:GROHE SPA “Health Through Water” 获奖者:LIXIL Global Design, Düsseldorf, Germany 业主:Grohe AG, Düsseldorf, Germany
#28
作品名称:RAND Owner’s App 获奖者:The Techno Creatives, Gothenburg, Sweden 业主:RAND Boats, Copenhagen, Denmark
子网站 Microsite
#29
作品名称:Voices from the Frontlines – Africa Climate Mobility Website 获奖者:CLEVER°FRANKE, Utrecht, Netherlands 业主:Global Centre for Climate Mobility, New York, USA
艺术装置 Art Installation
#30
作品名称:Different Worlds 获奖者:Spread, Tokyo, Japan
企业设计 Corporate Design
#31
作品名称:WEB3LEX – The Virtual Law Firm 获奖者:MUTABOR, Hamburg, Germany 业主:web3lex SCHERENBERG LEGAL & LICENSING, Hamburg, Germany
企业推广 Corporate Promotion
#32
作品名称:A | S – Women Empowerment 获奖者:A.S. Strategy Branding & Communication, Kifisia, Athens, Greece
视觉语言 Visual Identity
#33
作品名称:STRUGGLY – A Different Way to Learn, Think and Grow 获奖者:denkwerk GmbH, Cologne, Germany; Boggl Inc., Dallas, USA
企业识别重塑 Corporate Design Relaunch
#34
作品名称:TUGG Burgers 获奖者:TUGG Burgers, Stockholm, Sweden 业主:Kurppa Hosk, Stockholm, Sweden
字体设计 Typeface
#35
作品名称:Marienlyst Display 获奖者:ANTI, Oslo, Norway 业主:Ferd, Oslo, Norway
#36
作品名称:November 获奖者:Typotheque, The Hague, Netherlands
#37
作品名称:PUMA Online Full HTML Annual Report 2022 获奖者:3st kommunikation GmbH, Mainz, Germany 业主:PUMA SE, Herzogenaurach, Germany
#38
作品名称:Thinking ahead - Megatrend Report_11 获奖者:Strichpunkt GmbH, Berlin, Germany 业主:Robert Bosch GmbH, Gerlingen, Germany
书籍 Book
#39
作品名称:THINK RESPONSIBLY – Bachelor Thesis 获奖者:Mila Weger, Graz, Austria
展览设计 Exhibition Design
#40
作品名称:VinziRast gets you back on your feet. For 20 years. 获奖者:Studio FREUDE – FRD Design GmbH, Vienna, Austria 业主:Verein Vinzenzgemeinschaft St. Stephan, Vienna, Austria
剧院海报 Theatre Poster
#41
作品名称:Cyrano 获奖者:Atelier Bundi AG, Boll, Switzerland 业主:TOBS Theater Biel Solothurn, Biel, Switzerland
食品包装 Food Packaging
#42
作品名称:Gloria Patisserie 获奖者:AG Design Agency, Athens, Greece 业主:Gloria Patisserie, Athens, Greece
#43
作品名称:Vegeta & Spirulina 获奖者:Bruketa&Žinić&Grey, Zagreb, Croatia 业主:Podravka d.d., Koprivnica, Croatia
书籍 Book
#44
作品名称:Hey lads, life is beautiful after all! 获奖者:Péter Orbán & Dániel Nagy, Budapest, Hungary 业主:DAW Építész Stúdió/DAW Architect Studio, Budapest, Hungary
野生动物保护盒胶带 Wildlife Conservation Box Tape
#45
作品名称:Amazon Smile Tape 获奖者:Dongseo University, Busan, South Korea 业主:Amazon, Seattle, USA
虚拟博物馆 Virtual Museum
#46
作品名称:The iii Museum – An Immersive Art Experience for Iranian Artists 获奖者:Lili Studios, Los Angeles, USA; SERVICEPLAN GERMANY, Munich, Germany 业主:The Mohammed Afkhami Foundation, Dubai, United Arab Emirates
重新想象的病人监护仪声音 Re-imagined Patient Monitor Sounds
# 47
作品名称:Philips Sounds 获奖者:Philips Experience Design, Böblingen, Germany; Sen Sound LLC, Washington, USA 业主:Philips, Eindhoven, Netherlands
企业音响设计 Corporate Sound Design
#48
作品名称:Deutsche Telekom Sound Identity Roll-out 获奖者:S12, Munich, Germany; Klangerfinder, Stuttgart, Germany 业主:Deutsche Telekom – Group Brand Management, Bonn, Germany
在线影片 Online Film
#49
作品名称:Bloom in the mirror 获奖者:Accenture Japan Ltd., Tokyo, Japan; Roy Hobbs Inc., Tokyo, Japan 业主:JILL STUART/ JILL by JILL STUART, TSI HOLDINGS Co., Ltd., Tokyo, Japan
整合宣传 Integrated Campaign
#50
作品名称:MUSINSA Travel T-KET 获奖者:INNOCEAN, Seoul, South Korea 业主:MUSINSA, Seoul, South Korea
广宣品 Promotional Items
#51
作品名称:AIZOME WASTECARE™: Industrial Waste – Certified as Skincare 获奖者:SERVICEPLAN GERMANY, Munich, Germany; Workbyworks Studio, New York, USA 业主:AIZOME, Munich, Germany
数字宣传 Digital Campaign
#52
作品名称:Money Dream – Pillows made of Unfit Banknotes 获奖者:ACA, Seoul, South Korea; the.WATERMELON, Seoul, South Korea 业主:Hana Bank, Seoul, South Korea
社交媒体宣传 Social Media Campaign
#53
作品名称:Audi x Andrés Reisinger 获奖者:We Are Social Deutschland GmbH, Munich, Germany 业主:AUDI AG, Ingolstadt, Germany
食品包装 Food Packaging
#54
作品名称:SALMARIM 获奖者:NUTS Branding, Paço de Arcos, Portugal 业主:SALMARIM. Insonso SalMarim Lda., Castro Marim, Portugal
零售包装 Retail Packaging
#55
作品名称:Philips OneBlade 获奖者:Philips Experience Design, Amsterdam, Netherlands; Philips Structural Packaging Design, Drachten, Netherlands 业主:Philips, Eindhoven, Netherlands
品牌体验 Brand Experience
#56
作品名称:O2 Studio 获奖者:SERVICEPLAN GERMANY, Munich, Germany 业主:Telefónica Germany, Munich, Germany
电影技术 Film Craft
#57
作品名称:The Rift 获奖者:ANORAK Film, Berlin, Germany; SERVICEPLAN GERMANY, Munich, Germany 业主:PENNY-Markt GmbH, Cologne, Germany
印刷定向系统 Typographic Orientation System
#58
作品名称:The New House of Communication 获奖者:SERVICEPLAN GERMANY, Munich, Germany; büro uebele visuelle kommunikation, Stuttgart, Germany; Saint Elmo’s Germany, Munich, Germany 业主:SERVICEPLAN GROUP SE & Co. KG, Munich, Germany
品牌设计 Brand Design
#59
作品名称:The New House of Communication 获奖者:SERVICEPLAN GERMANY, Munich, Germany; büro uebele visuelle kommunikation, Stuttgart, Germany; Saint Elmo’s Germany, Munich, Germany 业主:SERVICEPLAN GROUP SE & Co. KG, Munich, Germany
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