Today we are going to introduce to you the stories behind the LOGOs of the top 20 top luxury brands in the world. Through the figurative brand LOGOs, we will learn about those top brands that lead infinite design and fashion inspiration,What kind of inspiration prompted the birth of their brand LOGO?
Versace – Medusa Head
Versace, a well-known luxury brand from Italy, has created a fashion empire and represents a brand family. Versace's fashion products have penetrated every field of life, with its distinctive design style, unique beauty, and strong avant-garde artistic representation. Make it popular all over the world.
The Versace LOGO design uses a symbolic approach, adopts the shape of the mythical snake demon Medusa as a spiritual symbol, and draws on the magnificent culture of ancient Greece, Egypt, India and so on. Medusa is the female devil in Greek mythology, representing authority and fatal attraction. It symbolizes that Versace not only has detached opera-like gorgeousness, but also has strong avant-garde artistic characteristics and is sought after by the world.
As for why Medusa is used as the brand LOGO, Donatella Versace, the current design director of Versace and the sister of the founder Gianni Versace, once said in an interview, because no one can escape the love of Medusa.
YSL – Letters
YSL, the full name of Yves Saint Laurent, is a world-renowned fashion brand, mainly in fashion, skin care products, perfumes, bags, accessories, etc. Founder Yves Saint Laurent first designed fashion for Dior.
The brand LOGO of Saint Laurent was designed by Ugandan French painter and designer Adolphe Jean-Marie Mouron in December 1961, after which he committed suicide.
This LOGO seems simple, but it is full of many "outrageous" design ideas, so that the three letters that were originally difficult to coordinate and integrate are extremely elegantly integrated.
Rolls-Royce – Spirit of Ecstasy
Rolls-Royce (Rolls-Royce) is the world's top luxury car manufacturer. It was established in the United Kingdom in 1906. The founders of the company are Frederick Henry Royce (Henry Royce) and Charles Stewart Rolls (Charlie Rolls). The sedans produced by Rolls-Royce are outstanding representatives of top-of-the-line automobiles and are known all over the world for their luxury. In 2003, Rolls-Royce Motor Cars was taken over by BMW.
The logo originated from a romantic love story and was designed by British painter and sculptor Charles Sykes. British Conservative MP John Montagu (John Montagu) has an innate literary and romantic attachment to love. He is still madly in love with his female secretary, Eleanor Thornton. Thornton), after buying a Rolls-Royce 10/HP, Montague found Charles Sykes, hoping to design the image of his lover Thornton as a car logo.
The Parisian choreographer and dancer Roy Fowler was revolutionizing the dance world at the time, and Montague brought Thornton to the Paris Opera to watch her perform. In the lights, a series of perfect dance poses showed exactly the image that Montague wanted: a woman wearing a tight long gauze, the looming wonderful figure looks more beautiful under the wrapping of the long gauze. After several revisions, the image of the Flying Goddess finally took shape: her legs were bent, her head was stretched forward—as if she was staring at the road ahead, and the long spun yarn skirt fluttered in the wind and tightly wrapped her graceful body. In 1911, it officially became the emblem of Rolls-Royce.
Montague's relationship with Thornton began in 1902, and Montague's wife Cecil had always been tolerant of the affair, and she even treated Thornton as a friend. However, the affair ended in tragedy. During World War I, Montague was sent to India to study motorized units. He and Thornton boarded the ship on December 13, 1915. Later, the ship was hit by a German torpedo. Montague survived, but Thornton was unfortunately buried on the seabed with the ship.
The Hermés – Carriage
Hermès (Hermes) is a world-renowned luxury brand. It was founded in Paris, France by Thierry Hermès in 1837. It started with the manufacture of high-end horses in the early years and has a long history of more than 170 years.
Hermés' brand LOGO is a carriage with the brand name of Memphis font, designed by Dr. Rudolf Wolf in 1929. The origin of this LOGO is naturally inseparable from the old line of Hermés: the horse equipment store. In the 19th century, most of the inhabitants of Paris, France, kept horses. In 1837, Thierry Hermes opened the first harness store on Basse-du-Rempart Street in the bustling Madeleine region. His harness workshop produced a variety of exquisite accessories for carriages, and Hermés harnesses can be seen on the most beautiful carriages in Paris at the time. Hermes artisans are like artists who carve each product carefully, leaving behind many handed down works.
After that, Hermés left Paris and went to European countries. The high-end harnesses manufactured by Hermes were deeply loved by European aristocrats at that time, and its brand became a typical representative of French luxury consumption.
Chanel – Interlocking C’s
Chanel is a famous brand with a century-old history. Chanel's fashion will always have an elegant, simple and exquisite style. She is good at breaking through the tradition. As early as the 1940s, she successfully pushed the "fashioned" women's clothing to be simple and comfortable. , which may be the earliest modern casual wear.
Chanel's LOGO was designed by Coco Chanel in 1925 and is still in use today. There are three theories about the source of inspiration for this LOGO, one is from the glass window of the Aubazine church, where Coco Chanel spent his childhood; another is that Coco Chanel accidentally saw a literary art at a famous party The double C logo of the revival period; the last statement is more in line with popular psychology, about a love story of a boy named Capel.
He loved Coco Chanel all his life and initially supported her business and one of her clothing stores. Biographer Justine Picardie has suggested that the double-C logo is a metaphor, that Coco Chanel and Capel have no business ties, no marriage license, but they overlap each other and stay away from each other.
Maserati – Trident
Maserati is an Italian luxury car manufacturer founded in Bologna on December 1, 1914. The company is headquartered in Modena. The brand's logo is a trident.
The logo of this trident was designed by Mario Maserati of the Maserati brothers. Among the six Maserati brothers, Mario Maserati is the only artist who does not understand car technology or business operations. The LOGO is inspired by the statue of Neptune, the god of the sea, which stands on Piazza Maggiore in Bologna, where Maserati was once headquartered.
Prada – Rope Emblem
In 1913, Prada opened its first boutique in the center of Milan, Italy. The founder Mario Prada designed a series of fashionable and high-quality handbags, suitcases, leather accessories and cosmetic cases. It has been favored and sought after by the royal family and the upper class.
Although Prada's brand LOGO does not appear often, it actually contains a very rich cultural connotation. For example, the Savoy badge on the top of this LOGO was forbidden to be used until Prada became the official supplier of the Italian royal family in 1919.
Louis Vuitton – Monogram
Louis Vuitton was established in Paris, France in 1854. From the royal family to the top craftsmanship workshop, Louis Vuitton has never interrupted its passion and heritage for travel, tradition and innovation. Louis Vuitton's iconic designs respond to important developments in the history of travel.
The Monogram pattern was born six years after Louis Vuitton was founded. At the time, George Vuitton thought it was necessary to give the brand a consistent image, and it took several weeks to create sketches of graphic motifs. During this period, the Japanese aesthetic trend was popular in Europe, and the final version he selected also had a strong sense of traditional Japanese emblems: four-leaf flowers surrounded by circles, four-pointed stars, four-pointed stars enclosed in concave rhombus, and the overlapping two characters LV. (Louis Vuitton initials) to form a unique Monogram pattern combination.
Louis Vuitton registered the Monogram canvas design in 1897 and registered it as a brand in 1905.
The Ferrari – Horse
Ferrari is an Italian car manufacturer founded in 1929 by Enzo Ferrari, which mainly manufactures Formula One racing cars, racing cars and high-performance sports cars. Ferrari is a world-renowned manufacturer of racing cars and sports cars. In the early days, Ferrari sponsored racers and produced racing cars. In 1947, it independently produced cars.
There is also a touching story behind Ferrari's "Prancing Horse" emblem. The parents of Francesco Baracca, an Italian Air Force hero who donated in the First World War, saw the invincible look of the Ferrari racing car, which is the fortress of the heroic spirit of Aiko, so he implored Ferrari to paint the original logo on his Aiko plane. The "Prancing Horse" logo is embedded in the Ferrari car series, with the ambition of cruising the horizon with love. Ferrari readily accepted this suggestion and added the national emblem of Italy as "sky" on the top of the "prancing horse", and then used "Ferrari" horizontally to form "earth". The representative color is yellow, which is rendered in full and combined into a heroic totem of "between heaven and earth, let me hire you".
In addition, there is another way of saying the "Prancing Horse" emblem. One of the best pilots in Italy during the World Wars had a prancing horse on his plane that would bring him good luck. After Ferrari's initial race win, the pilot's parents, a pair of counts, suggested that Ferrari should emblazon the prancing horse on its car, too. After the pilot died, the horse turned black. The background color of the logo is the color of the canary in Modena, where the company is located.
Maison Martin Margiela – White Stitches
Margiela is a Belgian fashion designer, born in Genk, Belgium, and formerly creative director of Hermès. And the Belgian avant-garde style Antwerp six gentlemen are graduate students of the Royal Academy of Arts in Antwerp. The personal brand is Maison Martin Margiela (Maison means home in French). In 2009, Martin Margiela officially announced his withdrawal from his personal brand.
The LOGO sewn on the clothes of Martin Margiela brand clothing only uses white cloth pieces, or cloth pieces circled with a number from 0 to 23 to indicate the design series to which the clothes belong. For example, the 0 series means the Artisanal series, and the basic clothing accessories for women Taking the number 6 to indicate, the number 10 is the code name of the men's collection, the shoes are the number 22, and the prints and accessories are the number 13; with the update of the series, there will be more different numbers appearing.
Paul Smith – Signature
Paul Smith is a British fashion brand, and its most sought after is a little bit of rebellious spirit inside - a gentleman on the surface but secretly "playing bad" - which is also designer Paul Smith's British humor.
The ubiquitous Paul Smith brand signature LOGO is not actually Paul Smith's own signature, but from a friend Zena Marsh met while Paul Smith was working in his hometown of Nottingham in the 1970s. This signature version of the LOGO seems simple, but it is quite troublesome to use. One is from Zena Marsh's handwriting. In subsequent use, it is often necessary to carefully consider details such as strokes, structure, size and so on.
The Lamborghini – Bull
Automobili Lamborghini S.p.A. is a sports car manufacturer based in Sant’Agata Bolognese, Italy, founded by Ferruccio Lamborghini in 1963. In the early days, due to poor management, it went bankrupt in 1980; after changing owners several times, it was subordinated to Audi in 1998 and is now one of the brands of the Volkswagen Group.
Lamborghini's logo is a bull that is full of power and is attacking the opponent, which is in line with the characteristics of high-powered high-performance sports cars, and at the same time highlights the founder's bull-fighting personality. The design of this car logo comes from the Taurus constellation, and it is a deliberate design by its founder Ferruccio Lamborghini to stimulate Ferrari founder Enzo Ferrari.
The Rolex – Crown
Rolex is a famous Swiss watch manufacturer, formerly known as Wilsdorf and Davis (W&D) company, founded in 1905 by German Hans Wilsdof and British Alfred Davis in 1905. London partnership. In 1908, it was registered and renamed ROLEX by Hans Weisdorf in La Chaux-de-Fonds, Switzerland.
Rolex's original watch logo design is a palm with five fingers outstretched, which indicates that the brand's watches are entirely handcrafted and then gradually evolved into a registered trademark of the crown. In addition to showing the imperial spirit of Rolex watches in the watchmaking industry, the crown also represents prestige, victory and perfection. Rolex's slogan is: A Crown for Every Achievement.
Burberry – Prosum Knight
Founded in 1856, Burberry has a history of more than a century. It is a brand of royal supplies for the British royal family with a strong British style. It has long been synonymous with luxury, quality, innovation and timeless classics.
In 1901, Burberry began to adopt the equestrian knight's brand LOGO, which included a Latin word "Prorsum", which means forward. Many speculate that Burberry adopted such a logo in large part because the knight's armor symbolizes bold innovation in outerwear.
The Porsche – Horse
Porsche is a German car brand founded by Ferdinand Porsche. At the Paris International Exhibition in 1932, Porsche was already famous all over the world. Porsche cars have distinctive features, Beetle-like shape, rear-mounted engine and excellent performance, it quickly became a well-known car.
The English logo of Porsche adopts the surname of Ferdinand Porsche, the founder of the German Porsche company.
The graphic logo adopts the coat of arms of the city of Stuttgart, where the company is located. The word "PORSCHE" is at the top of the trademark, indicating that the trademark is owned by Porsche Design; the word "STUTTGART" in the trademark is above the horse, indicating that the company is headquartered in Stuttgart; in the middle of the trademark is a horse, indicating the place of Stuttgart A species of Stuttgart horse is abundant; the top left and bottom right of the logo are antlers, indicating that Stuttgart was once a good place for hunting. The yellow stripes on the upper right and lower left of the logo represent the color of mature wheat, which is a metaphor for the abundance of grains, the black in the logo represents fertile land, and the red in the logo symbolizes people's wisdom and love for nature. The profound, delicate and beautiful pastoral landscape paintings show the glorious past of Porsche, and herald the bright future of Porsche, as well as the excellence of Porsche sports cars.
Gucci – Double G’s
Gucci, an Italian fashion brand, was founded by Guccio Gucci in Florence, Italy in 1921. Gucci's products include fashion, leather goods, leather shoes, watches, ties, scarves, perfumes, household items and pet supplies, etc. The Chinese translation is Gucci. GUCCI brand fashion has always been famous in the world for its high-end, luxurious and sexy. With the brand image of "symbol of status and wealth", it has become the darling of consumers in the upper class. It has always been favored by business people, and it is fashionable and elegant. Gucci is now the largest fashion group in Italy.
The GUCCI logo is the initials of its founder Guccio Gucci, set by his son Aldo in 1933. This logo design is just like its products, luxurious and noble, golden color, interlaced design, impeccably showing the gorgeous temperament of its enterprise. Needless to say, this logo is very similar to Chanel's double C brand logo, but they have never filed any lawsuits for it.
Harrod – Handwriting
Harrods, the world's most prestigious department store for luxury goods, is located in Knightsbridge, London, between Westminster and Kensington. The "Harrods" brand is also used in other Harrods Group subsidiaries such as Harrods Bank, Harrods Real Estate, and Harrods Airways.
The Harrods logo was set by Minale Tattersfield in 1967. This handwritten LOGO is used for more than 300 products or services under the Harrods brand, and it also ensures the unity of typographic packaging design.
The Bugatti – Oval
Bugatti is one of the most distinctive supercar manufacturers in France. Bugatti is known for producing some of the best and fastest cars in the world. The original Bugatti brand has disappeared after World War II. However, after the war, the brand had ZTE twice, and it is currently a brand under the Volkswagen Group.
The founder of the car brand Bugatti is Ettore Bugatti. This LOGO was designed by his father, an excellent jewelry designer and artist. In the eyes of Ettore Bugatti's father, his son looks at the car just like he looks at the treasures in his hands. So there is this car logo that looks like a jewel, and the lace lines dotted around it are inspired by the safety lines of early cars.
Ralph Lauren – Polo Player
Ralph Lauren is from the United States and has a strong American flavor. Ralph Lauren's two brands, PolobyRalphLauren and RalphLauren, have pioneered the sales field of high-quality fashion around the world, and carry forward the fame of designer Ralph Lauren and the glorious image of the Ralph Lauren brand.
This polo logo is Ralph Lauren's most famous logo. From the fact that Ralph Lauren chose the noble polo sport as the brand LOGO, it can be associated with the origin of his clothing design.
Ralph Lauren, who was born on October 14, 1939 in an ordinary laboring family in the United States, his father was a painter and his mother was a standard housewife. From the perspective of his family background, it was almost irrelevant to clothing. However, Ralph Lauren (Ralph Lauren) has an innate sensitivity to clothing. He has played the splicing game of clothes since he was a child, and merged military uniforms with denim clothing and let the clothes have a story behind them.
Ralph Lauren outlines an American dream: lawns, antiques, and famous horses. Whether it is clothing or furniture, whether it is perfume or utensils, his products cater to customers' yearning for a perfect life in the upper class. Or as Ralph Lauren himself said: "The purpose of my design is to realize the dream in people's mind - the best reality imaginable".
The McLaren – Various Marques
Headquartered in Woking, England, McLaren is a collection of advanced high-tech companies, each of which maximises the global reputation and reputation McLaren has built on the cutting edge of Formula 1 sport. Through the principles of total dedication, quality and outstanding implementation, the McLaren Group has ranked among the best in UK engineering and technology.
The McLaren logo has gone through three stages, the first version was designed in 1964 by Michael Turner, an accomplished automotive artist and friend of company founder Bruce McLaren; in 1967, the more dynamic "Speedy Kiwi" The logo was designed and adopted again by Michael Turner. The logo of this period was called "McLaren Orange" because of the bright papaya orange color. In 1997, the logo of McLaren was changed again, using a more streamlined design and Color matching, which is the logo we see now.
Article Source:青圭設計學社
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