> Elvis Presley Audio, Photo by Arduino Design

The industrial design power and technological innovation are pushing each other towards diversification in the intersection and collision, based on solving the real problems and unknown exploration, leading the direction of future development in a living way. The 10th Shenzhen International Industrial Design Fair Shenzhen Design Center exhibition area will bring together a group of new forces of Shenzhen industrial design, showcasing unique local innovations with Shenzhen characteristics, delivering cutting-edge attention to design aesthetics, and making the warmest response to the current spirit of the times.

> Mountain Run Humidifier, Photo by GISU Technology

Boldly enabling and absorbing young nascent design forces has led to a distinctive imprint of Shenzhen design in the conception of everyday creations and product forms. "I often listen to the ideas of young designers because they represent the future trends." Founder of several elements of science and technology, Li Xiangfu said, based on the insight of young consumers and the continuous integration of new technological elements, details of the breakthrough innovation make several elements of science and technology to form a distinctive competitiveness, bear handheld fan, donut tankless humidifier, hanging neck fan design because of the industry's first elements added to form a niche category of special explosive.

> Octopus Fan, Photo by GISU Technology

> Desktop Fan, Photo by GISU Technology

Unlike the traditional grille design of handheld fans, a few elements of technology bear fan using a new folding storage design, after the two silicone fan blades overlap, together with the rotation of the fan handle can be easily put into the oval cylindrical shell, with the smallest size to achieve the integration of the three relatively rigid needs of the function. "Single product we do not want to do multi-functional superposition, so as to avoid the definition of the product cumbersome and complicated, the small bear fan is the opposite, the entire design logic is more like the Swiss Army knife, it is not the solution to the best wind experience and functional polarization, but to meet the short-term needs of travel, adding chargers and flashlights two additional functions, to travel to provide auxiliary protection. " Li hengfu said, based on female users comfortable and safe use considerations, the fan blade using soft silicone material, unintentional touch will stop the rotation, to avoid winding hair, the fan shell design dark lock at the bottom, to avoid accidental touch in the bag power consumption, charging a 48-hour battery life greatly reduces the range of anxiety, coupled with the chubby cute bear shape, so that it quickly out of the circle in the young women's group. "Consumers exceed expectations of a good experience reached through careful design, which is exactly the important value of design with its care to balance technological progress, social insight and emotional change."

> Mini Cabin Humidifier, Photo by GISU Technology

"The essence of design is to solve problems, focus on those 'pain points' occurring, and give solutions with their own experience, cognition, technology and aesthetic comprehensive application capabilities, is a more important design aspiration than just pushing the new." Kai Chen prefers to role swap with consumers, to carry out pre analysis from market research, user characteristics, human-computer interaction, competitor analysis, product attributes, application scenarios in six dimensions as a researcher, to sort out the direction of product positioning and create a good product with vitality. During the epidemic, scientific disinfection and cleaning became the focus of attention. In order to help kill viruses and bacteria hidden in "dead ends", the ultra-low temperature oxygen-enriched atomic machine designed by Yingshan introduces new ozone decomposition technology, which can be automatically decomposed into disinfection water when connected to tap water for oral cleaning, wound disinfection and surface disinfection, and can also clean vegetables and fruits and inhibit bacterial growth. The product is equipped with see-through windows on both sides of the top, and the water tank will continuously produce bubbles when decomposing disinfection water, so users can intuitively monitor the working status of the equipment in real time. The multi-functional cleaning machine adopts the latest high-powered spraying, sucking and pumping technology, which can deeply clean sofas, carpets, mattresses, bed sheets and curtains, and is equipped with a special cleaning head for pets, which can clean and disinfect pets and remove mites, realizing a multi-purpose product.

> Ultra-low temperature oxygen-enriched atomic machine, photo by Yingshan

At present, the influence of "online trend carnival" has gradually transferred to real life, and young people's strong self-consciousness expression will often be shown through the purchase of products and consumption habits. "In the design, we do not limit ourselves to the aesthetics of simple shapes, but by extracting and integrating cultural elements, we tap into the most profound emotional memories of young people's growth process and bring a sense of cultural belonging that touches the heart." There are degrees of design in the design of Elvis Presley audio, in order to let young people's nostalgia does not fall into the trite, combined with the current trend of outdoor sports, outdoor toolbox as the inspiration for the product to give hard lines of industrial style, with the help of screws outside the fight, amplification network old-style preparation structure reshaped, in the side to do a strong sense of tool knob structure, so that the retro mechanical sense of design to highlight. In the view of founder Li Zhi, imaginative design should be to create a vibrant organic form with meticulous research and advanced design, pursuing the symbiosis of "type" and "energy".

> HeyEAR Cookies wireless headset, Photo by Arduino Design

"Design considerations are multiple, product aesthetics, product ease of use, material suitability, functional rationality, as well as links to the living temperature and environmental friendliness should be considered and reflected in the design." Li Zhi insists to always do "measured" and "honest" design. Based on the touch point of "interaction and spiritual communication", the design team designed the wireless headset for HeyEAR, taking inspiration from "sandwich cookies" to create the outer box shape of the headset, the color and appearance of the headset was designed as a chocolate bar, and the box was decorated with The color and appearance of the headset is designed as a chocolate bar, and the inside of the box is decorated with "chocolate chip" style scattered dots, bringing the pleasant enjoyment of exquisite afternoon tea dessert. The brand logo and the "smiley face" symbol are combined in the box to convey the positive and optimistic emotional resonance in the smallest detail.

Left> Launceston Wukong series "win", Aino Intelligent
Right> "Battle" of Launceston Wukong series, Aino Intelligent

"Facing the future, with the strong return of traditional culture, promoting new designs that are rich in Chinese cultural attributes and evoke emotional resonance is where the opportunity lies for young designers, and a major challenge for them." Luo Min, design director of Aino Intelligent, said that the path of integrating national characteristics and cultural symbols into design seems clear, but in fact requires deep insight and a keen sense of touch for modern transformation. The inspiration for the product design of his Lauston Wukong series comes from the Monkey King in the strongest national trendy IP "Journey to the West", who represents the spirit of the brave and fearless, in line with the spirit of the Lauston brand. The design team extracted the image of Sun Wukong's Peking Opera face, the golden hoop stick and the somersault cloud, and other elements, through modern design techniques and processing, to bring the products to new life. "At the same time, we want to design and develop products in a sustainable and responsible way, exploring new ideas and designs for the future of design around how to reduce material waste, advance environmental concepts, and reinvent processes."

Article Source:艺术与设计

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