艺术与设计 - Fast food product packaging design

Fast food product packaging design

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2022-06-02 21:07:00

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Cup Noodle Fork

The cup noodle fork designed by nendo for Nissin has been designed to study the relationship between the angle and movement of the left and right hand and the angle of the spoon to the cup surface during consumption. In addition, the width and shape of the noodles that tend to pull away from the tines of the fork were studied, and a depression was set in the centre of the fork spoon.

Nissin's "cat ears"

Nissin eliminated the cup lid sticker and designed a new solution for this purpose, upgrading the lid of the noodle cup to a "double ear lid". Originally there was one cup opening, but now there is a double opening with cat ears. Simply press the two cat-ear openings down to seal the lid when making noodles, and the seal is the same as the original lid sticker. When you open the lid you will also find a little greedy cat design hidden inside!

Portion size cans

Due to the special nature of the can packaging, it is often difficult to keep the cans after we have opened them. Therefore, when we buy cans, we pay more attention to the volume of the can. The "portion size" can emphasises the selection of the quantity of the can by using black and white blocks on the can packaging, one block of colour for each person, so that people can visually identify the volume of the can when choosing it.

Imaro Ramen Van

Pan Hu's packaging design for Imaro is inspired by the beautiful image of the beckoning cat, which expresses wealth and beckons customers while being a passionate ideal and pursuit of delicious food.

The font is designed in the style of a shop sign, with a fan-shaped appearance and lines weaving between the fonts to create a unique sense of ramen; the bowl-shaped structure of the lid with the two-coloured red and white thick stripes around the lid creates a unique sense of form and decorative aesthetics, allowing the product to be "recognisable from ten metres away". This makes the product "recognisable from ten metres away", making it highly recognisable on the shelf.

Portable instant noodle packaging design

This design saves space in the traditional bucket packaging by folding and compressing the excess space in the traditional bucket, allowing the user to open the folding structure when consuming, making the space larger and easier to consume. This makes it more portable for those on the go and also improves the efficiency of transporting goods on the road, allowing more goods to be carried at once.

100% paper packaging design for the cup top

Packaging material is 100% biodegradable pulp and recyclable. Microwave safe and FDA tested for food safety. The ergonomic design of the box makes it comfortable to hold, even if the contents are hot. The belly band of the box is also made of pulp. It has a cover label that keeps the noodles sealed. Even the spoon is made of paper pulp to further reduce waste.