In the poverty alleviation workshop, pieces of exquisite handmade Miao embroidery clothing and characteristic trinkets attracted the attention of General Secretary Xi Jinping. General Secretary Xi Jinping asked the villagers in detail about the production process during his inspection in Guizhou. He told everyone that the traditional is also fashionable, how wonderful it is that you embroider it one by one! We must carry forward Miao embroidery, which can not only inherit and carry forward national culture and traditional culture, but also contribute to poverty alleviation industries and rural revitalization.In the mind of General Secretary Xi Jinping, it is the key to choose industries that enrich the people according to local conditions. Industry is linked to employment, and employment is the guarantee of stable income growth for people who get rid of poverty. In order to continuously promote rural revitalization, on July 4, the "Mother's Needlework" Rural Revitalization Symposium was held in Xingyi City, Qianxinan Prefecture, Guizhou.The "Mother's Needlework" project is sponsored by China Fashion Newspaper, Art and Design Magazine, Women's Hand Knitting Association, etc., with special support from China Ping An Group, a public welfare project participated by national higher design art and design colleges, domestic public welfare poverty alleviation, international reduction poor and other components.

"Mother's Needlework" Rural Revitalization Symposium

Zuo Shangwu, Member of the Standing Committee of the CPC Qianxinan Prefecture Committee, Minister of the Propaganda Department of the State Committee, and Minister of the United Front Work Department of the State Committee,Yin Hongmei, Vice Chairman of Guizhou Provincial Women's Federation and Vice Chairman of Qianxinan Prefecture Political Consultative Conference,Qian Zhu, President of Art and Design Magazine and General Manager of China Clothing News,Shen Yang, Director of Corporate Social Responsibility of Ping An Group, Ma Nan, Senior Manager of Corporate Social Responsibility of Ping An Group,Mu Qingfang, Executive Deputy Minister of the United Front Work Department of the Qianxinan Prefecture Committee of the Communist Party of China,Wu Pingshuo, chairman of the Qianxinan Prefecture Women's Federation, and responsible comrades from relevant departments attended the symposium.Liao Jing, chairman of the Democratic Progressive Qianxinan Prefecture Committee, presided over the symposium.

Zuo Shangwu, Member of the Standing Committee of the CPC Qianxinan Prefecture Committee, Minister of the Propaganda Department of the State Committee, and Minister of the United Front Work Department of the State Committee

Zuo Shangwu pointed out that each ethnic region in southwestern Guizhou has obvious characteristics, and intangible cultural heritage has become the "living fossil" here. In the field of clothing, "one needle and one thread" has precious cultural value, and the sustainable development of "mother's needlework" into the southwest of Guizhou has to take a personalized road. It is necessary to combine tradition and modernity, and creative transformation is required. Through modern professional design, it is necessary to integrate inherited skills and culture, combine local culture, and use the power of design to create high-quality high-end products. It is necessary to use publicity and information means to satisfy consumers. The psychological needs of mass production and customized products should be developed simultaneously. Mass production can bring a large number of orders to local enterprises, increase income for local people, and promote entrepreneurship and employment. Customized products can reflect the precious material and spiritual value of local culture and drive the spread of local culture; handicraft and digitalization must be organically combined. It is necessary to make good use of digital means to pass on traditional handicrafts more effectively. Zuo Shangwu emphasized that the country has always been concerned about the "three rural" issues, and industrial revitalization is an important aspect of rural revitalization. We need to establish an effective model, start a virtuous circle, let the whole society participate in the rural revitalization work, and transform the assistance work from blood transfusion to hematopoiesis. In the end, Zuo Shangwu expressed the hope that through the full cooperation and classified promotion with relevant units, the project will be effectively promoted, and a new development path to promote rural revitalization based on colorful ethnic culture and women's characteristic handicrafts is found.

Qian Zhu, President of Art and Design Magazine and General Manager of China Clothing News

Qian Zhu, President of Art and Design Magazine and General Manager of China Clothing News, introduced the basic situation of "Mother's Needlework". He said that the "Mother's Needlework" project has achieved certain results after it was launched in Liangshan, Sichuan. Some preparatory work has been done to land in Guizhou. With the support of the Democratic Progressive Center and the Qianxinan Prefecture Party Committee and State Government, "Mother's Needlework" must make further efforts in brand building, product quality improvement, cultural inheritance and transformation, and achieve results.He put forward several thoughts on the realization of rural revitalization relying on intangible cultural heritage: the carrier of intangible cultural heritage is people, groups or individuals in the process of production and life, constantly making new creations on intangible cultural heritage; intangible cultural heritage protection is not about Set in stone, it is not necessary to blindly praise "original taste", just as the "Convention for the Protection of Intangible Cultural Heritage" emphasizes that intangible cultural heritage must conform to sustainable development, and intangible cultural heritage must continue to create changes, such as the source of living water flowing into contemporary culture and contemporary life, rural revitalization does not require the production of completely "museumized" products, but to develop innovative products into modern production and life; clothing production with intangible cultural heritage elements must be mechanized and digitalized, and it is very unlikely that the traditional craftsmanship will be fully preserved to achieve rural revitalization; intangible cultural heritage, especially clothing intangible cultural heritage, should pay equal attention to rescue records and productive protection; pay attention to the inheritance of clothing intangible cultural heritage. protect, support; strengthen the overall protection of the clothing of the Buyi and Miao ethnic groups in southwestern Guizhou, such as the establishment of an ecological protection area for the clothing culture of the Buyi and Miao ethnic groups, and protect the village space and regional culture that are organically related to the clothing culture; to effectively realize rural revitalization, through cooperation with well-known domestic and foreign enterprises, trendy brands, and luxury brands, it can not only realize the inheritance of intangible cultural heritage, but also promote the employment and income of local people.

Shen Yang, Director of Corporate Social Responsibility, Ping An Group

Shen Yang, director of corporate social responsibility of Ping An Group, said that the "Mother's Needlework" project is a key public welfare project of Ping An Group, which has now been registered as a brand. Mother's Needlework is one of Ping An's public welfare poverty alleviation projects in Liangshan that have achieved substantial results. Since 2018, Ping An's "Three Villages Project" has successively implemented industrial poverty alleviation, health poverty alleviation, education poverty alleviation, and cultural poverty alleviation in the vast poverty-stricken areas of 21 provinces and cities across the country. There are 150,000 poor households, benefiting 730,000 poor people. "Mother's Needlework" brought equipment and orders to women in Liangshan, helping them find jobs and increase their income, and the improvement of women's family status made them truly self-reliant. This is a successful experience. The core of the project is to use design resources and commercialization mechanisms to meet market needs and develop local intangible cultural heritage into customized products. Through market recognition, it will not only enable women to gain employment and increase income, but also inherit intangible cultural heritage skills and culture. , but also to export local culture to a wider range. Shen Yang said that China Ping An will help "Mother's Needlework" handicrafts to be exhibited and sold through its own platforms and channels. While inheriting and protecting the intangible cultural heritage of ethnic minorities, it will also promote the flexible employment of ethnic minority women, so as to realize the right Delicate poverty alleviation for local women.

Ma Nan, Senior Manager of Corporate Social Responsibility, Ping An Group

Ma Nan, Senior Manager of Corporate Social Responsibility of Ping An Group, said that at the "Promoting Global Poverty Governance and Modernization Development" forum, there were more than 150 diplomatic envoys, officials, experts and scholars from 18 countries and 4 international organizations including the United Nations in China. A number of Chinese and foreign guests attended to discuss the enlightenment of China's poverty reduction experience on global poverty governance, promote cooperation in poverty reduction and development with the spirit of mutual respect and mutual learning, and discuss the way of sustainable development and modernization in the world. At the forum, a group of simple handbags and handicrafts handmade by Yi women in Liangshan Prefecture, Sichuan Province, full of national cultural characteristics and fashion sense, attracted the attention of many participants. These exquisite handicrafts come from the "Mother's Needlework" public welfare project that China Ping An participated in planning and launched in the minority areas of Liangshan. Ma Nan said that "Mother's Needlework", a sustainable public welfare project, is about to enter Southeast Asian countries to help local people get rid of poverty. He said that through the Lancang-Mekong cooperation mechanism, the "Mother's Needlework" project will go to Cambodia and Laos, where women with certain craftsmanship skills will be found for technical training and production of handicrafts. He said that handicrafts have a long history in Cambodia, Laos and other countries, but due to the lack of scientific research and inheritance and development, this tradition and culture has almost disappeared in Cambodia and Laos. In recent years, Cambodia and Laos have made many efforts to revitalize local handicrafts, but with little success. Cambodia and Laos hope to reduce poverty through the development of handicrafts, which is an important part of the development of poverty alleviation. As the Lancang-Mekong cooperation mechanism, including the China-Cambodia cooperation, becomes more mature, it has become the consensus of all parties to expand new cooperation fields of Lancang-Mekong cooperation, meet the requirements for the refined development of Lancang-Mekong countries, and optimize the cooperation model. China Ping An hopes that the "Mother's Needlework" public welfare project can help Cambodia and Laos to promote local women's employment, eliminate poverty and achieve regional economic and social development, improve people's living standards, and reduce development gaps. Brilliant colors of the development belt.

Yin Hongmei, Vice Chairman of Guizhou Provincial Women's Federation and Vice Chairman of Qianxinan Prefecture Political Consultative Conference

Yin Hongmei, vice chairman of the Guizhou Provincial Women's Federation and vice chairman of the Qianxinan Prefecture Political Consultative Conference, believes that the "Mother's Needlework" project is in line with the rural revitalization work and the protection of Guizhou's intangible cultural heritage. "Mother's Needlework" can organize professional design forces, improve embroidery skills, and open up channels for enterprises to make embroidery products of higher quality and more marketable. Yin Hongmei introduced that in order to support the embroidered women in Guizhou, finance and departments at all levels in Guizhou have invested a total of 1.12 billion yuan, and there are more than 1,300 women's handicraft enterprises and cooperatives with a good foundation for development in the province. Yin Hongmei said that participating in activities, participating in competitions, meeting experts, and meeting partners on the platform of "Mother's Needlework" is a very lucky thing. She said: "I hope that this time, the 'Mother's Needlework' project can be successfully implemented in southwestern Guizhou, and cultivate the 'eighth' who can master skills, inherit, innovate, design, integrate, publicize, sell, and increase income. We will build a talent team for embroidery girls, cultivate reserve talents for the women's handicraft industry in southwest Guizhou, promote the growth and development of women's handicraft industry in southwest Guizhou; promote the growth of women's handicraft enterprises, and create a group of women's handicraft enterprises that have a real driving effect, help women create jobs, and promote rural revitalization. The base with outstanding effect plays an important role. It is hoped that through the project construction, it will drive more women's entrepreneurship and employment, promote the high-quality development of the handicraft industry, and contribute to the efforts to write a new chapter of colorful Guizhou's modernization. "

Wu Ping, Chairman of Qianxinan Prefecture Women's Federation

Wu Ping, chairman of the Qianxinan Prefecture Women's Federation, said that since the "Splendid Plan" was launched in 2013, Qianxinan Prefecture has trained nearly 30,000 embroidered women, and many rural women in Guizhou have participated in the Splendid Plan, turning fingertip skills into fingertip economy. Directly or indirectly engage in the production of embroidery, batik, ethnic costumes, etc., to achieve entrepreneurial employment, increase income at home, and get rid of poverty and become rich. The characteristic handicraft industry has become an important channel for many rural women in Guizhou to find jobs at home, not only inheriting the national handicraft skills, but also improving the economic and social status of rural women. Next, the State Women's Federation will vigorously promote the "Mother's Needlework" project, adhere to the overall plan, cultivate the combination of elements, promote integration and innovation, lay a good talent foundation, continue to promote the quality and efficiency of "Mother's Needlework", and cooperate with Splendid Plan to achieve integrated development.
The "Mother's Needlework" project will strengthen the development and utilization of the intangible cultural heritage of Qianxinan Prefecture, improve the handicraft skills of Qianxinan women, and encourage women and new citizens to start businesses and find jobs.

"Mother's Needlework" Design Works Exhibited in Qianxinan Prefecture

The "Mother's Needlework" project has been successfully launched in Liangshan Yi Autonomous Prefecture, Sichuan. It integrates traditional Yi handicrafts with modern fashion design, drives local Yi women's employment and increases income, and plays a leading role in demonstration. On this basis, the "Mother's Needlework" project has entered the southwest of Guizhou, and will summarize the existing experience and give full play to the "leader" of the intangible cultural heritage industry in promoting poverty alleviation through the method of "training one person and driving one". effect. The project is committed to becoming a rural revitalization project with sincere and sincere "embroidery" to strengthen the national unity, fully stimulate the innovation and creativity of the vast number of craftsmen in Qianxinan Prefecture, and promote the inheritance and development of traditional crafts, long-term protection and sustainable use.

Article Source:艺术与设计

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