On the evening of August 5th, Meta ZiWU and Prada jointly conducted a live broadcast of the Prada 2022 autumn and winter men's and women's fashion show, bringing an original fashion experience that synchronizes the physical show with the Metaverse space.

Meta ZiWU Appearance
On August 5, 2022, the Prada 2022 autumn and winter men's and women's fashion show was released in Beijing. The Chinese market finally ushered in the first offline high fashion release of the year. This move has attracted the attention of the industry. At the same time, after 11 years, the Prada fashion show came to Beijing again after 2011, which is undoubtedly a tribute to the city.

Prada Women's Fall/Winter 2022 Fashion Show February 2022, Milan

The fashion show was held in the county palace. It is now located in the east corner of Chaoyang Park, and it was named after Aixinjueluo Lekedehun got Shuncheng County King in the fifth year of Shunzhi (1648). Today's county palace is not only one of the eight well-preserved Qing Dynasty palaces in the capital, but also the only leisure place open to the public.

Prada Men's Fall/Winter 2022 Fashion Show January 2022, Milan

Prada's 2022 autumn and winter women's collection is about the history of women's growth and human history. Together, Miuccia Prada and Raf Simons celebrate life and living with this collection - celebrating everyday moments and giving them timeless meaning. "Tradition is about humanity, it's the connection between people, the inheritance of knowledge. It's a piece of human history. We want to explore how and why things were created. But it's just a trace, a memory. It's not retro." Miuccia Prada said.
Prada's Fall/Winter 2022 menswear collection explores the concept of classic fashion, presenting a diverse men's wardrobe. Ten Hollywood actors including Thomas Brodie-Sangster, Asa Butterfield and Jeff Goldblum were invited to walk the show. Reflect the truth through the personal interpretation of public figures. Raf Simons said: "It's very modern and simple. The silhouettes are not patchwork - the sense of structure fits itself. It's typical of Prada, and these garments create the new Prada uniform."

Prada 2022 autumn and winter women's fashion show

Prada Autumn/Winter 2022 Men's Fashion Show

"Following the simultaneous fashion shows in Milan and Shanghai in September last year, we will present the Autumn/Winter 2022 collection in Beijing this August.In the past, we have been committed to cross-cultural dialogue and exchanges through various activities of various sizes, hoping to have a deeper understanding of Chinese culture.The location of this event is the Beijing County Palace, which is an excellent manifestation of the spirit of extending the brand. The desire for communication and mutual understanding urges us to constantly look to the future and move forward, while China's active contemporary audience also inspires us with a lot of inspiration and creativity." said Miuccia Prada and Raf Simons.
As the first media group in China to explore the Metaverse and has already made great achievements in the field of the Metaverse, Meta ZiWU, a subsidiary of Meta Media, has once again explored the infinity of the Metaverse after successfully holding the first Metaverse Art Exhibition. Possibly - In the form of live broadcast, Prada's fashion works will be presented simultaneously in the metaverse space.
The Prada Metaverse Fashion Show launched at Meta ZiWU is a further in-depth dialogue between the two and another practice of innovative ideas. In the virtual world, high fashion is full of more possibilities.

Article Source:iWeekly周末画报

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