As an iconic achievement of large-scale events, sports icons are one of the important visual images of the Hangzhou Asian Games. In order to conform to the trend of new media communication and highlight the highlights of the "smart Asian Games", on the basis of the 40 major sports and 61 sub-item static sports icons that have been launched before,the Hangzhou Asian Games Organizing Committee today released the first set of dynamic sports icons in the history of the Asian Games.
The dynamic sports icons of the Hangzhou Asian Games continue the main image color of the Hangzhou Asian Games "Rainbow Purple", follow the functional principles of sports icons, and use motion capture and game engine as the core technology of thedesign,through the dynamic movement process, background brushing, and fixed-frame display of the three-step, the "state" and "potential" of sports are deduced to form a smooth animation effect.

The dynamic sports icon system video animation action is accurate, the rhythm is clear and lively, and the effect is clear at a glance. The background music is mainly composed of Jiangnan silk and bamboo, integrated with drum music, perfectly integrating the charm of Jiangnan water town with the power of sports competition, which not only expresses the beauty of rhythm and rhythm of sports, but also highlights the significance of the times and cultural value. It enriches the multi-sensory presentation of sports icons, and is suitable for application scenarios of different media forms.

The dynamic sports icon design was led by professional teams such as Professor Yuan Youmin, Associate Professor Xuan Xuejun, and Associate Professor Chen Shen of China Academy of Art. to make. After this set of dynamic sports icon system is released, it will be widely used in venue identification, media broadcasting, urban landscape, media fusion promotion and other fields.It shows urban trends and sports spirit with more dynamic visual symbols, which are loved by audiences with different cultural backgrounds and further enrich the expression of the aesthetic culture of the Asian Games.
With the evolution of event communication technology, as a popular creative form, the design and application of dynamic sports icons has become the mainstream trend of visual image and landscape design of large-scale events. The 2020 Tokyo Olympics and the 2022 Beijing Winter Olympics have both launched dynamic sports icons, which is the first time in the history of the Asian Games.

Article Source：杭州2022年亚运会

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