The logo of a brand has always been the top priority of a brand’s publicity. An easy-to-recognize and memorable brand LOGO can not only increase people’s familiarity with the brand, but also show the brand’s positioning, functions and concepts. With the rapid development of the digital age, brand LOGO can not only be applied to the presentation of printed matter and billboards, but also should pay attention to its communication adaptability on digital platforms. Therefore, both new and old brands are constantly adapting to the changes of the times, and designing the latest trendy and durable brand LOGO for their own brands.

There are many brands that have been active around people for decades or even centuries. The former LOGOs of these brands may no longer adapt to the current aesthetics or are inconvenient for dissemination on online platforms, so they have started a new brand LOGO journey. The new brand LOGO is not overturned, but simplified and reconstructed on the original basis, so that it has the ability of digital communication and responds to the times.

For the Facol Group's 40th anniversary, Estúdio Ricardo Daniel has designed a new corporate identity for the Facol Group to ensure that its identity and legacy are preserved while responding to current practical applications. The corporate image will be applied in various fields such as website icons, large billboards, etc. Studio Ricardo Daniel kept the existing letter structure of "Facol" opting to build a graphic style using outlines. Ricardo Daniel Studio has created an imaginary path aimed at continuously presenting the different brands of the Facol Group, with a particular focus on their yarn dyeing business. The designer retained the blue in the original logo and added a fashionable pink in it, and the color gradient also represents the 40 years that the Facol Group has gone through.

Rightmove's brand LOGO was gradually complicated and inconsistent in the past design, with too many visual elements, more than five colors, and the offline platform was disconnected from the online platform. The old logo consisted of many detailed components, which made it impossible to display in a small space, and was not ideal for network communication. The design team The Team has recreated a new dynamic identity for Rightmove that can adapt to different sizes and environments of network communication spaces. To do this, the design team simplified the old logo and optimized it for all applications. By simplifying the logo, The Team emphasizes modernization and enhances its networked and small-scale application, creating a unique and flexible icon that brings viewers a sense of life where the heart is home.

NP6, a French tech company founded in the late 1990s, after merging with French startup Ezakus, the NP6 group's overall image and digital brand needed to be upgraded and repositioned for the group. NP6 is dedicated to bringing companies and their customers closer together through data intelligence. Design studio Brand Brothers wanted to ditch the usual visual identity clichés to connect with the digital world.

This new logo is designed to emphasize the professionalism of NP6, while ensuring that the logo can endure for a long time. Brand Brothers created a simple and iconic image for "NP6" in just a few characters, while giving it great power and unforgettable graphics.

The French National Audiovisual Institute (NInA) is open to the public as a multimedia space. With the change and reopening of the headquarters, the LOGO presented by NInA on various platforms both online and offline urgently needs to be upgraded. Design studio UVMW changed the logo to a pattern with an embedded triangle, symbolizing the "play" button, letting viewers know at first glance the function and positioning of NInA. This symbol, which symbolizes the "play" key, is enlarged, reduced, displaced, arranged and combined into various styles, which are suitable for printing or playing on web pages, notebooks, shopping bags and advertising screens.

DRAP is one of the first digital media agencies in Croatia, and the staff here has an almost childlike mischief, but is extremely professional. DRAP wants to reshape the brand image and transform the core value into a vivid image. The basic idea of designer Mireldy is to create a harmonious and complete visual identity that presents the complementary and opposing characters of DRAP. Mireldy designed a responsive modular logo. Under the modularity, the new LOGO is compatible with different types of media. It can be applied in some way through animation to represent the personality of each employee. On top of that, the new logo can be used for both printed materials and digital applications.

Díez y Bonilla is a dental hospital specializing in orthodontics and orthognathic surgery. design studio relajaelcoco has redesigned the visual identity system to more effectively reflect the brand's values and highlight their services. The composition of the original logo was not very harmonious and did not express a high level of professionalism and geometric beauty. To solve this problem, relajaelcoco tried to transform the graphic elements of the original logo into a more abstract logo. The logo consists of two basic shapes - a square and a circle corresponding to Díez y Bonilla. Relajaelcoco designed these two shapes with the same stroke thickness as the brand name, creating a more even and harmonious combination. The simple and intuitive brand LOGO design also reflects the cleanness, professionalism and reliability of the dental hospital.

"Ultra combos" is an interactive and new media design studio founded in 2010. The studio specializes in cross-border integration and execution of various interactive programs and visual art design. As Ultra combos prepares to lead an unprecedented new wave of services and experiences, Ultra combos believes its logo should evolve as well, and the visual identity needs to highlight this new era. The new logo adopts the Chinese character "three" as the main element, representing the meaning of "three-fold", "triangle" or "multi" in Chinese characters. The new LOGO is a world designed for numbers, expressing the diversity of Ultra combos services, modern and futuristic in a bold and minimal style.

Easy, changeable, digitally oriented
In addition to the LOGO update of the old brand, there are also many brand designs that display their brand image in a more flexible and changeable way. The brand logo with the same minor changes adapts to many aspects of the digital age, so that the brand image can easily appear everywhere.

Mustache is an e-commerce platform that is not only very distinctive, but also high-value, and is widely recognized in the Polish fashion market. At the same time, Moustache itself is a creative brand. To enhance Moustache's brand value, design studio UVMW changed Moustache's logo and created an overall identity system. The designer turned the popular and slightly overused moustache into an iconic symbol, designed to resemble a stand or coat hanger, making it both clear at a glance that it was a 'mustache' and a visual representation of the moustache. Beard is a fashion e-commerce platform that points out the brand positioning.

Be-u Cosmétiques aims to manufacture customized cosmetics to meet the needs of different customers, customers can choose their ideal cosmetic ingredients. Designer Maude firmly believes that "less is more", and this philosophy has led Maude to create a more complete and rich brand identity. Texture, lighting depth and a bit of "hard" lines are applied to the new version of the brand logo, along with some gradients and shadows. In order to make the LOGO more authentic and modern, Maude emphasizes the customization service in the brand, the word "Be u" means that each product is customized for its own texture, taste and needs. The new logo in flat monochrome can be used in different programs, is easier to use on pictures, and adapts to different color backgrounds and layouts.

"Ugly refuses to accept wisdom from the start: healthy drinks don't come in cans; beautiful brands don't call themselves ugly." Ugly drinks as a growing portfolio brand, which was about to launch in the US, needed a rebellious brand image to stand out in the mainstream world. Jones Knowles Ritchie uses design language to guide the brand's attitude towards a powerful philosophy - "The Ugly Truth". This provocative spirit of street smarts comes to life at every display point. The "U" in "Ugly" was singled out and designed as a tongue-in-cheek image, bold brand icons, snarky slogans and tweet-worthy merchandise that issued a call-to-action: ugly drinkers everywhere.

Ori expands to create living, working and playing spaces by using robotic systems that adapt to the environment. When creating the new logo, designer Kristine used geometry to replicate the idea of folding, inspired by origami, which is where the name Ori comes from. Ori products have always emphasized discreet, simple and functional, so the new logo should also reflect these tenets. The flat design helps maintain a consistent look by embossing, engraving, and making it easier to apply logos to furniture without distracting or complicating a beautiful design.

Union Cowork is a community shared office space. Caava Design Studio designed a new brand LOGO for it, laying a solid foundation for the brand to expand new business. The new logo for the co-working space is modeled after a public transportation system, where highly legible typography and graphic elements guide people quickly and efficiently through a complex transportation network. Like those systems, the flat aesthetic of coworking makes the new logo and brand name communicate clearly to people through the use of simple, classic, and color-coded designs. The silhouette of a winged rhino and the brand name are the most important visual elements of the new LOGO.

Mobee Dick is a studio that designs mobile user experience solutions. The new visual logo aims to demonstrate the brand’s friendliness in users’ daily lives and connect instinctively with mobile devices. Designer Redkroft creatively used chat bubbles as the basic element of the new brand logo. Chat bubbles are shaped like a whale. Redkroft has successfully transformed Mobee Dick's new logo into an emoji that can be easily texted via any communication app. Redkroft found this rebranding solution to be the perfect fashion benchmark for mobile identity.

Article Source:艺术与设计

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