In the context of the epidemic, how should countries develop their tourism industry? On the level of design thinking, the recently awarded European Design Award shows the unchanging secret of the industry's reboot with an injection of design as a "heartbeat".

When you come to a new country, the design of the airport, which is the gateway to the country, was previously perceived as only "hardware" to meet the basic services. In the present day, a design that emphasizes "software" is more likely to achieve a psychological "recharge" and repair. In 2021, after a year-long "buffer" period, the stores and restaurants at Geneva Airport are eager to return to their original state of operation. They needed a fresh and positive vision that would show a new vitality and make the past crisis history. "Based on such requirements, the dream when traveling is actually as important as the experience."

According to the design firm Parenti Design. As a result, the design language was reconstructed: the designers used a series of basic image components to handle the expression of various subjects. These components, which clearly bear the iconic tourist attractions of each country, were made by the designers into playful icons in vivid colors that allow passengers and visitors to interpret and assemble the information themselves, making it an unforgettable experience for them to easily find the signs of their destinations as they travel through the airport.

Similarly, the "software" design includes a country's public transportation app. Norway's Ruter is "looking to satisfy anyone - whether they are a local, a newcomer or a traveler - to find exactly what they need when they travel. Ruter won the gold medal for "wanting to meet the needs of anyone - whether a local, a newcomer or a traveler - to find the right content when traveling". Perhaps such applications are already familiar to the public and do not deserve to be "reinvented". But Rutger's new feature is surprisingly simple: if the user travels when the weather is good, he or she will receive points to buy tickets. According to designer Christin Mørch, "For an easy-to-use software, users shouldn't be looking for what they need all the time, they should spend less time and effort on transit options and enjoy a community-based life while effectively reducing their carbon footprint. "

Of course, in addition to the reorganization of old businesses, there are new concepts of courageous entrepreneurship under the epidemic. The "Wine World" in Porto, Portugal, is an important winery known in Europe, and under the epidemic, they have created a new cultural and tourist area. In addition to the wine business, they have incorporated the traditional chocolate culture of Porto, creating a "chocolate story" that is best paired with wine, and launching a new line of "2020" chocolates. The name "2020" not only comes from the year of its launch, but also represents that the cocoa is grown within 20 degrees north and south of the equator. The different lines are packaged in different designs to convey their diversity. The design, by Rita Robalinho, is a combination of two contrasting colors. The "Intense Cacao" line shows the percentage of cacao with the intensity of "chocolate blocks", while the "Blends" line suggests the intrinsic special flavors. Since its launch in October 2020, more than two million people have visited the Chocolate Story and 2020 stores.

In addition, France's historic Château de Villecotelet has been deeply restored as the new French-speaking International City. This building, built in 1556, became a symbol of the French language when King Francis I announced that French would replace Latin as the official language for legal and administrative activities. Moreover, the surrounding city was the residence of famous writers such as Molière, Racine and Alexandre Dumas. Therefore, the "Cité Internationale de la Francophonie", which has been given the function of an institution within the castle, will be dedicated to the creation and innovation of the French language, as well as to the documentation and maintenance of its evolution, dissemination and use in the contemporary world. Jean Baptiste Levée, who was in charge of the design, therefore started with the typography, using a single typeface to shape the key graphic elements of the logo and the overall visual system. The final logo design, shaped in a grid of 43 capital letters, was given a reflective surface so that it could be more easily animated in the digital version of the message. The waves and visuality created by the moving logo reflect the continuous and unpredictable personality of the French language.

On days when you can't travel, you can take solace in the books and see how your "compatriots" outside the country live. This is the beautiful imagination of the "Portuguese Community" series of books about "poetry and distant places". The covers of the series, which feature poetry, essays, fiction and travelogues by Portuguese from all over the world, do not have the classic "ethnic" elements, but designers and illustrators João Campos and Leonor de Almeida developed a geometric illustration style that succeeds in adding vibrancy to the book with simple shapes and colors, and ensures that the book's large and diverse content has a unique visual effect.

Article Source:艺术与设计

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