What can design do in the digital age, the winning entries in the "Digital Economy" category of the 2022 China DesignSmart Awards bring us the answer. The entries in this category focus on the innovative application of the most forward-looking technologies in various fields, implementing digital transformation into wear, home, agriculture, cities and more.
> Netease Digital Culture Center", a comprehensive service platform focusing on the preservation and transmission of Chinese culture under Netease
With the gradual increase of Chinese cultural self-confidence and the increasing importance of copyright, a NetEase Digital Culture Center PC website was born with a library of traditional Chinese cultural materials as its functional core. Netease Digital Culture Center is a comprehensive service platform under Netease that focuses on Chinese culture protection and inheritance. It starts from culture and links scenes. Through technology empowerment and IP shaping, it opens up a road to Chinese cultural renaissance. Copyright trading is a bilateral market, and design brings a new way of communication to it. It follows the network effect, that is, the more copyrighted materials NetEase hoards, the greater the value to the demand side. To realize the network effect, we first need to build a set of copyrighted materials library to meet the basic needs of uploading materials and finding materials. Material providers can upload materials on the platform, which can be the results of copyrighted works or intangible cultural heritage. After the secondary creation of the materials, many copyrighted derivative materials can be produced to better meet the market demand and promote the incubation of IP. IP value development, from the legal point of view, is various forms of copyright transactions.
> Baidu's "Life in a hundred different" app
A smart career experience platform designed by Baidu stood out among the many winning entries, which helps users explore more career possibilities through a fun experience format. Based on the development of social economy, technology and education, almost every Chinese person has an equal chance to get the ideal job. However, due to the inadequate vocational education, graduates and workers are often confused about the direction of their careers. Baidu's "Baidu Life" app aims to provide a professional and intelligent career experience platform, offering an immersive career experience to help users understand career characteristics and broaden their future career choices. Users can create their own character and select accessories and costumes for the character to experience a variety of career contents through the character, which is more immersive. Likewise, thanks to AI algorithms, user-created characters can also chat and play with users. In the process of fun chat and game, users can easily obtain the required career knowledge. In addition, users can accumulate achievement points by completing game and career-related tasks to contribute to a series of public welfare activities.
>"Low-Carbon Campus" project
In addition to intelligent design in work life, the award-winning project in the digital economy category is also a topic that has been talked about - the "Low Carbon Campus" project. The "Low Carbon Campus" is driven by behavioral design, synergizing data and scenario intelligence to create a new low carbon economy through artistic production and promote low carbon as a new social trend. The project proposes the design proposition of "College is Community, Low Carbon is Fashion", emphasizing that the construction of a low-carbon campus should not only focus on the carbon reduction of campus energy consumption, but also drive the campus teachers and students to actively practice low-carbon behavior through behavioral design, so that everyone can become the practitioner and disseminator of the low-carbon concept. Through the organic update of intelligent hardware, fully explore campus carbon energy data resources, use AI, cloud computing, big data analysis and other technologies, from dormitory energy consumption monitoring and analysis to public space equipment IOT, build a system platform of data and scene wisdom collaboration, and develop digital tools for multi-level organizational relationships. Establish a campus carbon inclusion system.
> Fourth Paradigm AIOT-Integrated Decision Making System for Smart Parks
Intelligent design can not only be applied to campuses, but also more parks are in urgent need of "intelligent" updates. The fourth paradigm intelligent park integrated decision-making system + AIOT platform, using AI technology to promote the development of a new generation of technology, efficient and safe intelligent park, and benefit all walks of life. From wisdom to intelligence, AI technology is used to improve the operational efficiency of the park, constitute a cluster effect, and help promote the economic development of the whole city. The Fourth Paradigm's comprehensive decision-making system for smart parks + AIOT platform covers the AI capability of park intelligence. Most traditional parks in the process of digitization have pain points such as useless system intelligence, weak integrated security and high management costs due to the lack of information interoperability. Fourth Paradigm integrates the two and builds a series of scenario-based applications to create a refined new mode of operation and truly promote the development and implementation of smart city. Relying on advanced technologies such as artificial intelligence and edge computing, it realizes the overall wisdom of the park, monitors and predicts security hazards in the park in real time, reduces the probability of risk occurrence, and gives a plan to deal with sudden warnings in order to improve the security of the park. Based on the digital twin technology, it restores the buildings in the park and collects, analyzes, presents and controls all the facilities and equipments that need to be managed in a unified way through the park LAN. The new UI interface uses advanced metallic texture and micro-motion effects to improve the futuristic feel and ease of operation, with neutral colors visually to highlight the design quality and strong color differences in functions and warnings to create a scene atmosphere.
> Fourth Paradigm AIOT-Integrated Decision Making System for Smart Parks
From a small program to a system that covers an entire campus, the winning entries in the "Digital Economy" category of the 2022 China DesignSmart Awards reflect the wide range of digital transformation. What can design do in the digital age? Bringing security to life and convenience to work, bringing digital transformation to all fields and creating new value.
Article Source:艺术与设计
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