The German iF design award, known as the "Oscars" of the design world, is an industrial design award on par with the red dot design award, IF award and the German "red dot award", the United States "IDEA award" together with the world's three major design awards, is one of the world's largest and most influential competition in the well-known design competition.

Today, 2023 German iF design award results announced! The package brother selected the winning packaging works in various fields, hurry to taste!

Shade Stix Hally Hair
Doris Dev

Shade Stix is an innovative packaging solution designed to make temporary hair makeup intuitive, neat, and effective for all hair types. Unlike competing products that use waxes, liquids or chalks, Shade Stix uses a special emulsion formula designed for any hair type, texture, color or style. The entire application method has been rethought to make color application fun and intuitive.Shade Stix is built directly into the product package, using an applicator stick to apply color to the hair and a soft comb to brush the color through without damaging the natural curl and texture.

Shenzhen Make Sense Cosmetics Co., Ltd

United Design Lab

Leading Chinese men's personal care brand makes sense of its product offering (including shower gels, shampoos and skin care products) with new product packaging and user experience. The new range is minimalist in style and features an innovative tactile pump, smart bathroom accessories and an efficient transport protection system to reduce the environmental impact of the products. Our focus is on the user experience. We wanted to highlight different behaviors along the user journey to create a product line that is easy to use and encourages users to develop daily self-care habits through haptic feedback.

RE Series of Eco-friendly recycled bottle

Taiwan Design Research Institute

The bottles and caps are made from environmentally friendly 100% recycled plastic PCR (post-consumer recycled plastic), and the range uses a pressure plate cap instead of a pump for the cap design. The associated descriptive text also eschews sticky labels and is printed directly on the bottle using single-color eco-friendly inks. The design of the bottle highlights the product and texture, making it easier to disassemble for recycling.

I-Bodle Babyand Children Care Products

Bekindlab

I-Bodle is a baby and child care brand that can be used by all family members, including moms and dads. The brand's founder, a mother of four, established the brand to develop safe and healthy products to protect the delicate skin of her children and other family members (including herself). This packaging design update project aims to reinforce the brand image and communicate the brand concept in the most intuitive way

Maogeping Grace and Flavor of the East IV

Hangzhou Maogeping Technology Co., LTD

The collection of cosmetic packaging was produced in collaboration with Mao Gopin Beauty and the National Palace Museum. Drawing inspiration from the paintings of China's Song Dynasty emperors, including seals and special calligraphy, the overall packaging is visually simple yet distinctive. This cultural connection gives the packaging and brand a new positioning, encouraging Asian women to break away from the traditional image of the "meek woman" and define their own style.

Bama Tea

Shenzhen Jixing Creative Design Co., LTD

The Eight Horse tea bag set, in terms of packaging style, uses illustrations to express the brand story behind the tea. In terms of illustration expression, sketches were used to restore the natural, original and handmade feel of the tea leaves. A pure white color scheme is used to reflect the simple texture of the tea itself. Four different types of tea - West Lake Longjing, Yunnan Pu'er, Wuyi Black Tea, and Tieguanyin - are illustrated to explore the background stories of the teas. Using the local characteristics of the product combined with the illustration design, the product can directly highlight the origin among similar products.

Full Moon Tea Gift

Design by AO

The Full Moon Tea Gift consists of three years of white tea. We combined the symbolic meaning of the full moon with the brand concept by outlining the mountain scene under the full moon through paper cutting, and using the embossing technique to show its cleanliness and delicacy befitting white tea. The white teas of different years are packed in three separate cartons and placed in order. The boxes will also form a picture of the full moon on the mountains and forests, with a subtle aftertaste.

BeMyTea

ShenZhen Lingyun Creative Packaging Design Co., Ltd.

These are instant matcha drinks. In life, there are more and more instant drinks like this, but in reality, they are more similar in shape, which makes brands need to invest more in advertising to build their brands to gain consumers' attention. And we have adopted a new set of shapes that look more like potted plants, a set with multiple styles and shapes that can instantly be different from most similar products on the market and memorable to consumers. And because of its unique shape, this product will likely not be discarded after use, but will continue to exist in our living space as a set of decorative items.

Pristine White Tea Packing Series

ChongQing YunMa Brand Design Consultant Co., Ltd.

With the urbanization of China, many tea plantations have been abandoned for more than 10 years. The quality of this tea was surprisingly good without human intervention. To solve the problem of abandoned tea gardens, it was developed into a series of products and named Primal Tea. The insight behind our packaging is the natural symbiosis of an intertwined image of a discarded tea tree and a vivid Chinese character for "pristine". The biodegradable paper and hot stamping help reduce waste and cost by 1/3. The sales of the product helped "White Tea Village" to gain branding and also boosted local tourism, employment and sales of other products.

Old Educated Yout

FUJIAN PROVINCIAL HUAYI DESIGNING

This design is a special kind of product packaging that awakens the memories of people from the previous era, satisfies their spiritual needs, and solves the sales, distribution and waste problems of the contemporary newspaper industry. It creates a new packaging design concept, using newspaper as the outer packaging of the product, creating the flavor of the last century's reportage through unique design techniques and concepts.

Jie Jie Gao

Shenzhen Polytechnic

The packaging design of Citrus Puerh Tea is made of eco-friendly paper throughout, and the design is inspired by the original bionic bamboo joints. The Chinese describe bamboo knots as "knots of high purity", symbolizing the rise and the expectation of a better life, which means they get better and better every year. The introverted temperament is very much in line with the temperament of Citrus Pu'er tea.

sanliangshan coffee

Luo Yungui

This is a coffee that emphasizes coffee quality, discards unnecessary waste, and maximizes the quality of coffee that consumers care about most. The market price is reasonable and consumers get a real benefit. This work returns to the original function of "packaging design", no exaggeration, only sincerity.

ATOMY DEEP SEA WATER

ATOMY CO.,LTD.

Atomy Deep Seawater is clean, high quality deep seawater, pumped into the ocean in one go from a depth of 605 meters through a seamless 6 km long intake pipe, so there is no risk of contaminant influx. To reduce the use of plastic, the updated containers, in addition to the labels, are designed to highlight the image of clean deep water. The vertical pattern from floor to shoulder line visually expresses the deep water flow rising from 605 meters below sea level. The vertical pattern reflects a beam of light that feels like it is contained in a glass bottle, conveying an image of clear, clean deep water to the consumer.

Mineral Water in the Clouds

Shenzhen Enbo Technology Co.,Ltd.

Rain is a natural phenomenon, a drop of water falling from the clouds and mineral water flowing in mountain streams and lakes is nature's best gift to mankind. The inspiration for the packaging of "Mineral Water in the Clouds" creatively links the natural phenomenon of clouds forming rain, emphasizes the impact of air quality on the use of fresh water resources, and calls on humans to protect nature. The flat square glass bottle, with clear water quality, is easy to carry. The fashionable and simple design combined with the theme of environmental protection gives the product a sense of power and mystery.

Fresh Water

KL&K DESIGN

As public awareness of healthy living increases, people are putting higher demands on the quality of their drinking water. Is the water source of high quality? Are the secondary barrels contaminated? How to ensure the water quality after opening? All these have become issues of public concern. As for the barrel brands, they have been focusing on claiming good water sources before filling, which fails to address the public's concern about the quality and safety of drinking water.

Taibai- Wind Series

JINDONG GROUP

The Taibai Wind series is inspired by the Tang Dynasty poet and deity Li Bai." Li Bai was a famous drinker and his wine gourd was always hanging on his waist. The collection contains two levels (Traveling/Mindful/Flamboyant and Song/Glorious/Mundane) of six bottles. The whole set is simple but connotative, decorative but moderate, more in line with the modern minimalist lifestyle and brings a different drinking experience. This entry represents a product line.

Zhiming Jiu No.1

ZhiMing Design Co., Ltd.

The challenge was to make the packaging simple and elegant. The red line means one in Chinese, and having a red line on the bottle and box means that this is the first of Chi Ming wine and conveys our attitude in winemaking, which is:one thing at a time, well done. The texture on the bottle expresses the traces of time and the beauty of nature. Without fancy decorations, this work of art speaks for itself.

MATCH, Never Ordinary

SERIES NEMO,S.L

MATCH, never the usual. designed for today's most demanding consumers in e-commerce, MATCH offers a modern range of four tonic waters made from superfood botanicals in custom square bottles. MATCH is also a new commitment to sustainability thanks to its stackable bottles of 100% recycled glass. In addition, the label has an optimized amount of ink and an area without adhesive to peel off the bottle, making the packaging more recyclable. the 4-pack perfectly replicates the silhouette of the iconic match bottle and is ultra-compact in design, travel safe and cost effective. Matches that shake up the main sound category.

Zhengtian Pill

Jiayi Design (Guangzhou) Technology Co., Ltd.

Since ancient times, Chinese people have been in the habit of soaking their feet in Chinese medicine residues to relieve diseases. Currently, in the production process of proprietary Chinese medicines, the residue after the extraction of active ingredients is often discarded. In this design, the residue of the Chinese herbal medicine is pressed into the pharmaceutical packaging for recycling. After taking the medicine, feet are soaked in the package made of Chinese medicine residue to achieve discomfort relief and zero emission.

PROJECT 100 -Resource Circulation System

Hyundai department store

"The goal of Project 100 is to create a system that takes care of waste and uses it in a sustainable way. Modern Department Store has created an environmentally friendly packaging system with their own recycling system. We collect the waste paper generated by the stores, convert it into high quality 100% recycled paper and use it for packaging. The number 100 in "Project 100" represents the store's strong desire to reduce its wood usage by 100% and to manufacture 100% recycled paper. The package is designed according to the credo "responsible and sustainable".

All-winChocolate

EDING:POST inc.

The packaging is for a chocolate manufacturer who manages the entire process with the producer, from cocoa growing and harvesting to fermentation and drying, and is committed to forest conservation and biodiversity protection. "Upcycled" packaging is made by mixing cocoa bean skins (a waste product) and recycled paper into a clay-like mixture, which is then shaped into three-dimensional shapes. After the chocolates are eaten, they can be reused as accessory boxes or planters. They are also biodegradable because they contain no adhesives; this ensures that they can be easily returned to the soil at the end of their useful life.

Warm BlueProject

LOTTE Confectionery Co., Ltd.

We combine the ideas of blue and warmth. The Warm Blue Project means "a warm heart for the earth in blue." This project aims to protect the environment by using less ink on packaging. We want to protect the planet with our Warm Blue Project.

Organic PlumuleRice Packaging Box Series

Hidy Agriculture (Wuhan) Co., Ltd.

The Organic Germ Rice Box Series is a series of boxes designed with sustainability as the primary goal, and is the first in the industry to use sugarcane pulp as the main material for the boxes. The series contains four sizes to meet the needs of users with different capacities. After the germ rice is consumed, users can combine the products as needed to increase the secondary use of the product.

BA.LAB Probiotics

Shenzhen Baixinglong Creative Packaging

It is a probiotic that provides beneficial and hygienic bacteria for the intestinal tract and regulates intestinal health. The pocket pack solves the problem of inconvenient daily carrying. For different people's intestinal problems, scientific and precise user needs and color for functional differentiation. With the development of the times, environmental protection and sustainability have become the trend of consumer choice, the product is more environmentally friendly, young and fashionable and easy to carry compared with similar products in the market.

Vermicelli Packaging

Student Projects，Changsha University of Science&Technology

This mixed grain and vegetable noodle packaging is made of biodegradable and environmentally friendly materials. Visually striking colors as well as simple patterns to differentiate the three different flavors of wheat, spinach and purple sweet potato create a strong visual sensory impact. The characteristics of the product and the symbol of the arrow are expressed in a process around the circle, reminding people that we have a social responsibility to protect the global environment.

As can be seen, the above selected award-winning works, the same category of product packaging can be combined with different social hotspots or humanistic features, enriching the ornamental nature of the packaging, giving the product a deeper sense of reality, always at the forefront of the packaging field, to bring new ideas for creativity.

iF Design Award 2023 winning packaging selection!